Digital Emeralds Co Ltd, a fast-growing marketing and media technology cum AI/IT consulting company with its main base in Randwick, Sydney, Australia and branch offices in New York-USA, Bangkok and Phayao in Thailand, Dubai in UAE, Bengaluru in India and Shanghai in China. The company’s majority stakeholders are Nikhil Prasad and Kittisak Meepon, supported by an influential group of international investors based in New York, Dubai, Riyadh, Tel Aviv, and Beijing.
Digital Emeralds has developed and is also in the midst of developing numerous AI apps and solutions for various SMEs and microbusinesses, in some cases for free so as to ensure that no one gets left out in the current AI race. The company is also working with Google, Perplexity, Deep Seek, Open AI, Apertus etc in terms of developing customized solutions for companies involved in various industries.
The company has launched a customizable multi-language AI Agent Chatbot that is free for SMEs and microbusinesses and is also shortly launching the world’s first GEO (Generative Engine Optimization) plugin that will enable companies and entities to have a presence in the various AI search engines and platforms
The projected was initiated after the initial success of more than 67 international health and medicals websites that Nikhil started in 2010 which has also made him the largest supplier of medical content online with more than 1400 medical and health articles per day in a variety of languages being supplied to numerous wire agencies, news platforms, tabloids, magazines and medical and health online platforms including some that are deemed as competitors to his own websites. One of his medical websites includes Thailand Medical News (https://www.thailandmedical.news/ ) which has become an international hit with a huge following in the United States, Canada, Europe, Australia and New Zealand with daily views sometimes exceeding 3 million a day! Some of his new non-medical news sites include https://bangkokhotel.news/ , https://gems.news/ , https://bangkokbusiness.news/ , https://thailandai.news/ and coming soon… www.thailandwellness.news, www.thailandhotel.news, www.thailandherbs.news, www.phukethotels.news , www.phuketbusiness.news , www.phuketsociety.com , www.dubaijewelry, www.gems-jewelry.news, www.thailandfood.news , www.thailandpr.news, www.newzealandbusiness.news etc including news websites for the United States, Canada, Middle-East, Australia, New Zealand, China, Europe etc.
Digital Emeralds is at the forefront of developing specialized media ecosystems, focusing on fragmented content delivery, strategic communications, and generative AI solutions. Its vision is to curate and manage an expansive portfolio of niche news websites—each targeting distinct sectors, geographic regions, and demographic groups. These platforms are being made available in several languages to ensure wide accessibility. The company is also setting industry benchmarks by working in tandem with over 17 advanced AI platforms and 8 major search engine technologies, aiming to become the first to distribute free, high-caliber news content through such integrated systems.
Global Rollout Plan
Phase One, set for completion by the end of 2025, involves launching over 3,000 digital news portals, with select brands expanding into print and broadcast media. These sites will span numerous industries, including but not limited to:
-Travel, Hospitality, and Airlines
-Business, Startups, and Retail
-Medical, Health, and Wellness
-AI, Technology, and Gaming
-Parenting, Real Estate, and Architecture
-Jewelry, Watches, and Automotive
-Food, Fashion, Banking, and Fintech
In Thailand, more than 700 localized websites will debut, offering content in English, Thai, and Mandarin, and are projected to collectively attract 25 million daily users. Further expansions in markets such as Australia, New Zealand, UAE, Saudi Arabia, India, China, the UK, Canada, and the US aim to draw a combined daily audience of 85 million.
Phase Two, scheduled for the close of 2026, will see the network scale up to 28,000 industry-specific news platforms spanning 32 countries, targeting a reach of 300 million readers daily.
Phase Three, to be finalized by 2028, will push the global footprint to 57,000 interconnected news sites across 45 countries, aiming for a total daily viewership exceeding one billion.
At present, Digital Emeralds owns a portfolio of over 47,000 premium domain names and employs more than 230 professionals worldwide. This includes a talented mix of developers, tech engineers, content creators, editors, and freelance journalists. The company already holds the distinction of being the largest global provider of health and wellness news, supplying syndicated content to top-tier media groups, health sites, and wire services.
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Nikhil Prasad brings over 20 years of international experience in public relations and marketing strategy. His professional journey began in the airline and hospitality sectors, with tenures in Singapore, Hong Kong, and Paris. Transitioning into advertising and corporate communications, he worked in markets like New York, Sydney, and Bangkok, eventually holding senior marketing roles within the healthcare, pharmaceutical and even in the diamond and jewelry sectors. Today, he provides the strategic vision that guides Digital Emeralds’ multi-sectoral global expansion.
Affectionately known in media circles as “Khun Neung”, Kittisak has carved out a strong reputation in fashion, spa, wellness, hospitality, jewelry and entertainment PR across Thailand, Singapore, and Australia. In addition to his communications acumen, he maintains deep involvement in Asia’s growing herbal medicine and wellness industries, having received certified training in both fields. He plays a central role in operational execution and brand development across multiple sectors.
Jules Yaowanich is an emerging force in international finance, actively engaged in
investment initiatives spanning Australia, Europe, Thailand, and North America.
With a deep understanding of capital markets and an aggressive approach to
global expansion, he leverages experience gained from his family’s financial
legacy. At the helm of Digital Emeralds’ investment operations, he is responsible
for securing funding, building investor confidence, and driving portfolio growth
across regions.
Tanishq is a tech innovator from Bangalore, recognized early on for his talent in building advanced software tools. Now leading the company’s IT engineering division, he will also be heading the company’s AI Generative Labs, a next-gen innovation hub launched in partnership with global powerhouses like NVIDIA and Dell. His focus lies in media tech automation, machine learning integration, and enhancing the capabilities of news platforms through emerging technologies.
Hardik Pande, a Bengaluru-based Computer Science professional with a B.Tech from Alliance University, specializes in machine learning, data science, and full-stack development. He has optimized ML models to boost performance by 20%, developed Python-based REST APIs improving data retrieval by 25%, and built responsive platforms like a U.S. medical billing site that cut inquiry times by 50%. His projects include an Interactive ML Dashboard for intrusion detection, a mobile-friendly e-commerce site, and contributions to government-approved fake news detection apps.
Chandan is a cyber security expert who recently graduated from Bangalore. He has a solid understanding of digital security, ethical hacking, and protecting systems from threats. Passionate about the field, he is eager to apply his skills and grow as a professional in cyber security.
Liu Yichen, who earned his PhD in IT from UCLA, is a rising expert in artificial
intelligence with hands-on experience at several AI-centric ventures in Beijing. His
current role at Digital Emeralds involves leading the company’s generative AI
projects, with a focus on implementing intelligent solutions across multiple
business verticals within the organization and its parent company.
With an academic background in Fine Arts from Silpakorn University and a
Master’s from the Parsons School of Design in New York, Virat Liensirikul directs
all creative output for the company. He is also in charge of Visual Marketing
Communications, ensuring that brand aesthetics and storytelling remain
compelling, consistent, and globally appealing across all media.
Adi is a seasoned finance executive with over two decades of leadership at major conglomerates in Indonesia and Hong Kong. His areas of specialization include corporate finance, mergers & acquisitions, tax strategy, and risk mitigation. At Digital Emeralds, Adi ensures strong financial governance and leads the company’s efforts in budget planning, capital structuring, and regulatory compliance.
Lucas Lauder, a Stanford graduate with roots in one of New York’s notable
families, brings seasoned experience from editorial roles at several prestigious
publications in both New York and California. At Digital Emeralds, he leads
content strategy and editorial operations, managing a large international team of
writers and journalists, supported by an expansive network of freelance
contributors worldwide.
Seattle native Milton Aster comes with a strong background in media strategy and
commercial operations, having built his expertise in Singapore’s competitive
advertising sector. As Director of Sales and Marketing, he leads the company’s
global outreach efforts and nurtures key alliances with media buying firms and
advertising agencies to expand the reach and impact of Digital Emeralds’ media
assets.
Wilfred’s experience includes consulting stints at PricewaterhouseCoopers and Deloitte in North America, where he advised Fortune 500 clients on market strategy and expansion. At Digital Emeralds, he oversees global partnerships, market penetration initiatives, and commercial alliances, especially within the realms of digital publishing and media innovation and he also deals with respective governments and authorities.